Small businesses getting it right on social media: The Tenth State [concept store]
The Tenth State [concept store] is located in the western suburbs of Perth, in the crosshairs of local businesses, including various competitors, as well as the state’s biggest University. While the store is relatively new, the team at TTS have nailed their target audience magnificently, with the use of relaxed tone, colour and imagery in their communication to suit the youthful and enthusiastic uni student.
TTS’ communications speak to fellow coffee lovers and a large share of its audience – university students.
Images are proven to garner the most attention, likes and comments on social media and TTS have run with this strategy, applying their branding to images posted, which when shared, will spread the TTS name.
Messages like the below long weekend message also help tie the online community together through shared experience.
Of course, the facebook page is also used to promote saleable items. But the TTS team don’t just snap and share. You can see there is much thought behind the look and feel of the images that are posted to their social media accounts.
Have you seen any good examples of social media for business or individuals?