Treat 'em mean, keep 'em keen? A Rickrolling masterclass
Let's break it down.
1. Rick Astley Australian tour is confirmed.
Naturally, for the sneaky buggers at FL, this is where nostalgia + tom foolery = opportunity.
2. FL uses Astley tour announcement as a Rickrolling clinic - dragging unwitting Led Zeppelin fans down with them (see post below).
On first glimpse Zeppelin fans rejoice, only realising on clicking the link that they've been Rickrolled.
3. FasterLouder's facebook post is awash with emotion (read: engagement).
From the odd hat-tip in acknowledgement, to disappointment and last but not least; fury. Such fury.
Scroll down to view the drastic increase in engagement of the Rickroll post in comparison to posts on FL's facebook page before and after.
The lesson? Sometimes it's okay, even beneficial, to let niceties fall by the wayside for cleverly executed tough love to win the day.
Enter, the Rickroll: 12,031 likes, 1,881 comments, 4,475 shares.
Before Rickroll: 38 likes, 20 comments.
After Rickroll: 45 likes, 33 comments, 1 share.
One final thought - where were the actual Rick Astley fans in all this?