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How A$AP Rocky made Instagram insufferable

How A$AP Rocky made Instagram insufferable

At least 100k fans had a F***in’ Problem with Rocky’s instagram mood board and unfollowed.

Last year, IKEA created the world's first Instagram website. Kudos. Today, Instagram artists are taking the mickey by flooding the profiles of brands and musicians (most importantly the thousands of followers of these accounts) using 'mood boards' as a promotion tool.

@Tinashe showed how it's done recently, when she had mood board artist JPPM take control of her Instagram account to drip feed content day-by-day in the lead up to her All Hands on Deck video. Here's the end result.

Then there's this @asvpxrocky, whose 1.6m Instagram followers thought he’d been hacked when served relentless blank posts today.

Fans were in the dark as to what was going on.

80+ posts later(!!!) and the mood board was taking shape.

1.6M followers; now you see 'em...

Here's a snapshot of the finished product and fan reactions.

Knees Weak? Arms Heavy? You’ll feel better on Slim Shady

Knees Weak? Arms Heavy? You’ll feel better on Slim Shady

An emoji too far? Social media mismanagement

An emoji too far? Social media mismanagement