Social media integration for code, club and country
If you were bummed about the end of the NBA season, you only had to wait five minutes for the French Open to roll into the World Cup, into Wimbledon and so on and so forth.
For people who love watching supreme athletes passing, volleying, crossing and/or serving the hell out of a ball; then the months of June and July have been nothing short of bliss. Even more so if you happen to be a social media community manager in the sporting arena.
Timezone discrepancies for major sporting events like the World Cup, have seen social media platforms play their biggest role yet in keeping a global audience informed.
Here we take a look at some of the quick-thinking and planned approaches from sporting franchises and organisations who didn't let their off-season, nationality or cross-code rivalry get in the way of leveraging quality content off the back of the World Cup and Wimbledon.
NEW YORK RED BULLS
Despite team USA participating in the World Cup, Tim Cahill's Red Bulls were one of the Socceroo's biggest supporters, instagraming photos of support throughout the Aussie's memorable final World Cup campaign.
SAN FRANCISCO 49ERS
The 49ers created a 'One Nation. One Team.' campaign for the duration of team USA's time at the World Cup.
Nick Kyrgios' win against Rafael Nadal took the world (including Nick's mum!) by surprise. Cricket Australia showed some quick thinking to tweet this image to congratulate Nick, with a link back to their native sport; test cricket.
Albeit the same sport, the Australian Open has just two weeks to shine for the year. How else to keep their social accounts active but to rework the grand slam's iconic logo with a tribute to Aussie Nick Kyrgios.
While the rivalries on court and on pitch are intense. Social media is doing its thing and bringing fans and codes together for the love of sport.