GWS GIANTS A+ storytelling
It's no coincidence that the AFL's newest and well-resourced (read: cashed up) clubs are the very ones kicking goals on the digital media front.
Greater Western Sydney GIANTS' latest video content effort takes fans on a feel good journey as two young Giants get the opportunity to live their dream and interview their idol; Dwayne 'The Rock' Johnson (all while cheekily cross-promoting The Rock's new film; Hercules).
Giants young guns learn their fate
The authenticity of these young footballers's stories is what shines through in the video series, and it wasn't long before The Rock himself was swept up in the hype.
The moment of truth
The success of the Giants' video content shows us that storytelling is a real and genuine way to engage existing fans and perhaps reach new ones. And that sometimes the best moments for a content marketer can go unrehearsed and unscripted.