AFL clubs + Snapchat: Every team reviewed
Snapchat is finally shaking the juvenile tag that came with its initial appeal to millennials (45% of users are aged 18-24). So, what made the rest of the world take note? Sport.
Snapchat breaks from over-stylised visuals that are the lifeblood rival platforms. When it comes to sport + Snapchat, teams can offer fans unprecedented access to the biggest plays and off-field moments that they crave, while at the same time provide fans an outlet to enhance their shared experience through the highs and lows of a season.
Multi-year Snapchat deals with major sporting events from the NBA & MLB has meant Snapchat has had to mature. Fast.
Now with 2 million active users in Australia each month, sports codes with competitive markets like the AFL are well and truly embracing the app in an effort to solidify and grow the connection between club and fan.
Follow your AFL club and the rest of the competition by using the Snapcodes throughout this eBook.